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How this brother-sister duo is shaking up India’s $50B wedding market with a dating application

How this brother-sister duo is shaking up India’s $50B wedding market with a dating application

India’s band-baaja-baaraat extravaganza is a magnificent $50 billion well worth market possibility. 2nd simply to the usa, this industry makes up a substantial level of traction in relevant sectors also, including luxury fashion (an astonishing $1 billion industry), together with high-end jewelry section. And also to consider it, it all begins using the modest work of matchmaking.

Even though many would argue that internet relationship has brought precedence over old-fashioned ways of locating a match that is suitable there’s a massive amount of population which begs to vary. About 88 per cent of People in america, in reality, stated they came across their lovers offline, as per a Pew research report.

It is simple enough to know the dilemma – dating apps, because convenient as these are typically, continue steadily to score low on the trust-metre and matrimonial services, regardless of the overhaul that is technological and still stay archaic.

And locating a spot that is sweet the legion of dating platforms like Tinder, Bumble, and Happn, and popular matrimonial services like Shaadi.com, JeevanSaathi, and BharatMatrimony is GoGaga, a buddies of friends dating application.

Neha Kanodia and Meet Kanodia, Co-Founders, GoGaga

Neha Kanodia and Meet Kanodia, Co-Founders, GoGaga

Started by Neha Kanodia, 36, and Meet Kanodia, 31, in 2018 in Bengaluru, the network-based application, which will be much like conference individuals offline, replaces a common intermediate having a trustworthy shared buddy whom makes the introduction, and vouches when it comes to connection.

“Think of it… exactly how people make brand brand brand new buddies in actual life, via buddies, over home events,” says Neha, that is additionally the designer regarding the application.